Public rev-share headline
OLG publicly markets 30% net revenue share for 3 years from each sports and casino referral.
Checked June 16, 2026
Affiliate readiness for Ontario gaming publishers.
A short, practical guide for publishers preparing an application to a regulated Ontario gambling affiliate program, including OLG.ca sports and casino products.
Free-to-play information for Ontario adults 19+. Not legal advice. No official relationship with OLG, PROLINE, AGCO, or iGaming Ontario is implied.
Executive summary
Quality and compliance matter more than guessing a traffic floor
Public materials do not publish a Proline-only commission card, traffic minimum, approval SLA, or public CPA schedule. A stronger application shows a real Ontario audience, clean tracking, clear policies, and responsible-gambling controls.
Lead window concept
The public terms align with a three-year referral value period.
Change response
OLG can require site or link changes, and affiliates must act quickly.
Adult Ontario audience
Online sports betting messaging should be Ontario-only and adult-only.
Risk map
Most likely rejection or termination risks
These are the issues to remove before applying.
High risk
- Using OLG or PROLINE in a domain, URL, social handle, page title, or SEO keyword without approval.
- Public bonus, credit, or inducement messaging.
- Targeting minors or using minor-appealing creatives.
- Promoting unregistered Ontario-facing gambling sites.
Medium risk
- Weak cookie consent or unclear tracking disclosure.
- Anonymous publisher pages with no contact details.
- Thin, copied, or misleading review content.
- Questionable social, email, or redirect traffic.
Lower risk, still fix
- Mobile layout problems.
- Missing author or editorial standards page.
- Old screenshots or outdated legal references.
- No clear workflow for fast compliance edits.
Website checklist
What your site should show before applying
Keep this visible, simple, and easy for a reviewer to verify.
Area
Show this clearly
Why it matters
Branding
Use only approved links and creatives. Avoid unauthorized branded SEO.
The terms are strict on marks, URLs, keywords, and approved links.
Audience
19+ and Ontario-only language on betting pages.
Online play is for eligible people physically in Ontario.
Responsible play
Responsible-gambling message and help references.
Ontario advertising standards require responsible-gambling treatment.
Inducements
No public bonus-bet or sign-up-credit claims unless specifically permitted.
Ontario rules restrict public inducement advertising.
Privacy
Privacy policy, cookie policy, consent flow, and data minimization.
Tracking and personal-data handling are explicit affiliate obligations.
Security
HTTPS, patching, limited third-party access, and incident-response process.
The public terms include detailed security expectations.
Trust
About, Contact, policy pages, named operator, and original content.
A real publisher is stronger than an anonymous coupon or mirror site.
Application package
Send proof, not promises
A concise media kit can reduce back-and-forth. Only include numbers you can prove.
Publisher summary
Site name, owner, niche, Ontario relevance, editorial model, and contact details.
Traffic proof
Monthly sessions, Ontario share, device mix, top landing pages, and channel breakdown.
Compliance proof
Affiliate disclosure, cookie consent, privacy policy, 19+ messaging, and responsible-gambling treatment.
Traffic promise
State that you do not promote offshore Ontario-facing operators and do not use spam or deceptive redirects.
Simple graph
Readiness scorecard
Use this as a quick self-audit before submitting the form.
Compliance pages
Ontario audience proof
Brand and SEO safety
Tracking and cookie controls
Security hygiene
Timeline
Application flow in plain English
The public materials do not promise an approval-review SLA. Plan for follow-up questions.
- Prepare site and compliance package
- Submit registration form and accept affiliate terms
- Answer information or document requests
- Complete payment addendum
- Receive acceptance email
- Submit banking form
- Place approved links within 14 days
- Drive compliant Ontario traffic
- Track qualified leads and monthly reporting
- Implement requested changes quickly
Sources
Official links to verify before applying
Public terms can change. Check directly before using this page as an application reference.